Overweight and Obesity are Prevalent in the United Kingdom
In the United Kingdom, overweight and obesity have become some of the most common public health issues today. According to updated figures from the Office for Health Improvement & Disparities and NHS Digital for the 2023-2024 period, approximately 26.5% of adults in England are living with obesity (BMI ≥ 30 kg/m²), while the total rate of overweight or obesity has reached 64.5%. This figure has continued to rise gradually over the years, up from 22.6% obesity in the 2015-2016 period. Among children, the situation is equally concerning, with 9.6% of children aged 4-5 (Reception class) and 22.1% of children aged 10-11 (Year 6) classified as obese. These numbers reflect the daily reality of millions of British families, from urban to rural areas, and from wealthy regions to those with lower socio-economic conditions.
A typical example is the case of Sarah, 39, living in the suburbs of Manchester. Sarah works full-time at a finance company, often having to work overtime and eating late dinners consisting of takeaways from fast-food chains near her home. Within four years, her weight increased from 68 kg to 94 kg, leading to chronic back pain, persistent fatigue, and high blood pressure diagnosed at 145/92 mmHg. Sarah frequently felt self-conscious during family gatherings, avoided group photos, and gradually withdrew from social activities. She tried many short-term weight loss methods but failed because she could not maintain them long-term. Sarah’s situation is not uncommon; many other Britons are facing similar physical and mental impacts due to prolonged excess weight.
The disparity between different demographic groups further clarifies the overall picture. In areas with high levels of deprivation (deprivation quintile 1), the obesity rate among Year 6 children can be twice as high as in the least deprived areas (quintile 5). This indicates that the living environment, access to healthy food, and opportunities for physical activity play a crucial role in shaping weight habits. When not intervened in a timely and appropriate manner, overweight not only affects the individual but also puts pressure on families, workplaces, and the entire healthcare system.
What is Sustainable Weight Management Truly, and Why is it Necessary?
Sustainable weight management is completely different from temporary fad diets or extreme weight loss methods. It is a process of comprehensive lifestyle change, focusing on building a balanced nutritional regimen, maintaining appropriate physical activity levels, and developing long-term habits. A qualified nutritionist will explain that effective weight loss is based on the principle of creating a moderate calorie deficit (about 500-750 kcal/day) while ensuring an adequate supply of protein (1.6-2.2 g/kg of ideal body weight), fiber from vegetables (at least 30 g/day), and complex carbohydrates to maintain satiety and stabilize blood sugar.
The process begins with a comprehensive assessment: measuring body composition, analyzing a 3-7 day food diary, checking medical history, hormone levels (insulin, cortisol, thyroid), and sometimes testing for food allergies or intolerances. Afterward, the expert builds a personalized plan. For instance, a 45-year-old male truck driver in Birmingham might be designed a 2400 kcal/day menu with 40% of calories from protein (lean meat, fish, eggs, beans), 30% from healthy fats (avocado, olive oil, nuts), and 30% from complex carbohydrates (oats, sweet potatoes, brown rice). This plan is always accompanied by weekly progress monitoring, adjusting calories and macro-nutrients based on actual feedback from the body.
The importance of sustainable weight management lies in its ability to significantly reduce the risk of chronic diseases. According to research from Diabetes UK and major clinical trials like DiRECT, losing 10-15% of body weight can return 46-86% of people with early-stage type 2 diabetes to a non-diabetic state, while also significantly improving blood lipid levels, blood pressure, and liver function. Furthermore, this approach helps improve sleep quality, reduce systemic inflammation, and enhance psychological well-being—factors that are often overlooked in conventional weight loss methods.
Main Causes of Overweight and Obesity among the British People
Overweight and obesity in the UK primarily stem from a combination of high-energy-density diets, a sedentary lifestyle, and the modern social environment. The average Briton consumes more than 50% of total calories from ultra-processed foods, sugary drinks, and fast food—sources that provide high levels of added sugar, trans fats, and salt. A typical meal from a fast-food chain can contain 1000-1400 kcal in a single serving, while the average calorie requirement for an adult only ranges from 2000-2500 kcal/day depending on gender, age, and activity level.
A specific case is the family of Mark, 44, living in Liverpool. Mark and his wife both work night shifts at a factory, and their 12-year-old son often eats sugary cereal for breakfast and home-delivered food for dinner. In three years, the entire family gained significant weight: Mark from 85 kg to 112 kg, his wife gained 18 kg, and their son fell into the overweight category. Stress from work, lack of time for meal preparation, and emotional eating habits created a difficult cycle to break. Many other families in similar areas face the same situation due to the availability of cheap, calorie-rich but nutrient-poor food, along with constant advertising and a lack of public space for exercise.
Environmental factors are also reflected in the decrease in daily physical activity. After the pandemic, sedentary time increased by an average of 2-3 hours/day, while the percentage of people meeting the recommendation of 150 minutes of moderate-intensity physical activity per week is only about 67% in adults and much lower in children. When combined with an uncontrolled diet, this energy imbalance leads to a gradual but steady accumulation of excess fat.
The Biological Mechanism behind Excess Fat Accumulation and Long-term Consequences
When calorie intake exceeds expenditure, the body converts the excess into triglycerides and stores them as adipose tissue, particularly visceral fat around the abdominal organs. This type of fat is not just an energy store but also acts as an endocrine organ, secreting pro-inflammatory cytokines (IL-6, TNF-α) and disadvantageous adipokines (resistant leptin, decreased adiponectin). This low-grade chronic inflammation reduces insulin sensitivity in muscles and the liver, leading to hyperinsulinemia, which promotes further fat storage and inhibits lipolysis (the breakdown of fat).
A typical example is the case of David, 52, a banker in London. With a BMI of 34 and a waist circumference of 112 cm, tests showed his fasting insulin was at 18 µU/mL (twice the normal level), accompanied by severe leptin resistance. Even though he tried to eat less, his body always sent hunger signals because the brain did not receive the correct fullness feedback. As a result, he gained 8 kg in the past year, along with moderate-stage non-alcoholic fatty liver disease (NAFLD) and pre-diabetes. If not intervened, the risk of progressing to type 2 diabetes increases 5-10 times, alongside an increased risk of cardiovascular disease, colorectal cancer, and osteoarthritis.
However, this mechanism is reversible. Losing 7-10% of body weight usually improves insulin sensitivity by 30-60%, reduces blood triglycerides by 20-30%, and significantly reduces ALT/AST liver enzymes. This proves that proper nutrition and lifestyle can directly impact metabolism at the cellular level.
Socio-economic Impact and Pressure on the NHS Healthcare System
Overweight and obesity are creating a significant socio-economic burden in the United Kingdom, extending beyond direct medical costs to many other aspects of community life. According to the most recent reports from the Department of Health and Social Care (DHSC) and analysis by Frontier Economics, the direct cost of treating obesity-related diseases paid by the NHS ranges from £6.1 to £6.5 billion per year. This figure includes costs for hospital admissions, medications, bariatric surgery, management of type 2 diabetes complications, treatment of cardiovascular disease, cancer, and bone and joint issues. However, if indirect costs are included—including lost workdays, reduced productivity, long-term sick leave, disability benefits, and social care costs—the total economic damage could exceed £27 billion per year, with some independent estimates reaching over £40 billion when accounting for full long-term impacts.
A typical example is the case of Michael, 51, a warehouse manager at a distribution center in Birmingham. Michael has grade II obesity (BMI 36.5) and has developed type 2 diabetes along with severe knee osteoarthritis. He has to take continuous leave of 4-6 weeks per year due to joint pain and blood sugar complications, leading to a loss of income of about £12,000/year, and the company has to hire temporary staff as replacements. His family is also affected as his wife had to reduce her working hours to care for him, with household income decreasing by 18% for two consecutive years. Michael once shared that the feeling of helplessness and financial pressure caused him to fall into a cycle of mild depression, making his emotional eating even more severe. Stories like Michael’s are not uncommon; hundreds of thousands of workers in the UK are in similar situations, contributing to reduced national labor productivity and an increased burden on the social security system.
At a broader social level, the gap in health inequality is becoming more pronounced. The obesity rate in high-deprivation areas (deprivation decile 1-2) is usually 1.8-2.2 times higher than in the least deprived areas (decile 9-10). In regions like Blackpool, Liverpool, Manchester, or some inner-city London boroughs, the obesity rate among children aged 10-11 can exceed 28-30%, while in wealthy areas like Richmond upon Thames or Wokingham, it is only about 10-12%. This disparity reflects not only differences in income but also in access to fresh food, safe exercise spaces, and preventive medical services. As a result, the life expectancy gap between social groups can be up to 8-10 years, creating a cycle of inequality that persists across generations.
The pressure on the NHS is also evident through hospitalization figures: in the 2022/23 fiscal year, more than 1.2 million hospital admissions recorded obesity or overweight as a primary or secondary contributing factor, an increase of about 8% from the previous year. Frequently overloaded departments include endocrinology (diabetes management), cardiology, orthopedics (hip/knee replacement), oncology, and anesthesiology (weight loss surgery). Many hospitals have to set aside longer waiting lists for obese patients due to the requirement for special equipment and a higher risk of complications. All these factors show that overweight is not just a personal issue but has become a systemic challenge requiring multi-sectoral coordination from public policy to personalized medical care.
Clear and Comprehensive Benefits of Maintaining Sustainable Weight Management
When an individual maintains sustainable weight management, positive changes often appear simultaneously across many aspects of physical, metabolic, and psychological health. Large studies such as the DiRECT (Diabetes Remission Clinical Trial) have proven that losing 10-15% of body weight can help 46-86% of people with early-stage type 2 diabetes (under 6 years) achieve remission (HbA1c <6.5% without medication), while also reducing the risk of progressing to type 2 diabetes in pre-diabetic individuals by up to 58%. Cardiovascularly, systolic blood pressure usually drops by 5-10 mmHg, blood triglycerides decrease by 20-30%, HDL-cholesterol increases by 5-10%, and the risk of major cardiovascular events decreases significantly after 12-24 months of maintaining stable weight.
In terms of mobility and function, individuals with sustainable weight loss often report a clear reduction in joint pain symptoms (especially knees and hips), improved range of motion, an increase in continuous walking capacity from 10-15 minutes to 45-60 minutes without fatigue, and improved sleep quality thanks to reduced obstructive sleep apnea (OSA). A long-term follow-up study in The Lancet showed that those who lose and maintain at least 10% of their weight over 4 years have a 24% lower risk of all-cause mortality compared to the non-weight-loss group.
A real story is the case of James, 47, a mechanical engineer in Bristol. When he started his journey, James weighed 118 kg (BMI 36.8), had stage 2 hypertension (148/94 mmHg), pre-diabetes (HbA1c 6.2%), and knee pain whenever he climbed stairs. He began with a personalized nutritional plan from a nutritionist, focusing on a calorie deficit of 600-700 kcal/day, protein at 1.8-2.0 g/kg, low-glycemic carbohydrates, and combining resistance training 3 sessions/week. In 14 months, James lost 32 kg, reaching a weight of 86 kg. Specific results: blood pressure returned to normal without medication, HbA1c dropped to 5.4%, he can walk 10 km on weekends without joint pain, sleeps more deeply (reduced snoring and sleep apnea), and daily energy has increased markedly. Psychologically, James feels more confident participating in outdoor activities with his two young children, has significantly reduced social anxiety, and was even promoted thanks to better concentration and work performance. These changes do not stop at the number on the scale but are expressed through a holistically enhanced quality of life.
StrongBody AI – Instant Connection Solution with Global Nutrition Experts for Weight Management
StrongBody AI is a pioneering platform that helps users in the United Kingdom and around the world connect directly with hundreds of thousands of nutritionists, weight management experts, and related fields from over 50 countries. The platform does not operate like a traditional appointment booking system but allows users to send detailed requests about their health status, weight loss goals, eating habits, and daily schedule. The smart AI matching system automatically searches for and introduces the most suitable experts based on expertise, experience, and reviews from previous users.
After receiving offers from experts, users can communicate through the B-Messenger tool with real-time language translation (text and voice translation), helping to break down language barriers when connecting with nutritionists from Canada, Australia, the US, or Europe. Payments are made securely via Stripe or PayPal, with an escrow mechanism protecting both parties: money is only released to the expert after the user confirms completion of the service and satisfaction. Notably, StrongBody AI also allows for the construction of a Personal Care Team—a private team of experts including a nutritionist, fitness trainer, psychologist, and lifestyle coach—all supporting the weight management journey in a synchronized and long-term manner.
Real Story from a User Transformed by StrongBody AI
A specific example is the journey of Emma, 41, a marketing employee in Leeds. After giving birth to her second child, Emma’s weight increased to 92 kg (BMI 34.2); she suffered from chronic fatigue, difficulty concentrating, and was diagnosed with pre-diabetes (HbA1c 6.1%). She felt great pressure as she had to care for two young children while maintaining a full-time job, leading to uncontrolled eating and a sedentary lifestyle. Emma decided to try StrongBody AI after hearing recommendations from friends.
She registered for a free account, selected the Weight Management field, and filled in details about her eating habits (often skipping breakfast, eating late dinners with fast food), her busy schedule, and her goal to lose 20 kg in 8-10 months. The system quickly matched her with a Canadian nutritionist specializing in postpartum nutrition and weight management for busy people. Emma sent a detailed request with photos of a 5-day food diary. The nutritionist sent an offer with a 3-month consultation package: an 1800 kcal/day plan, high protein (120-140 g/day from lean meat, fish, eggs, tofu), low-glycemic carbohydrates (sweet potatoes, oats, quinoa), healthy fats, and fiber-rich snacks to control cravings.
The process took place via B-Messenger: every week Emma sent updates on her weight, waist measurement, feelings of hunger/fullness, and photos of meals. The nutritionist adjusted the menu flexibly—for example, replacing a chicken salad with grilled salmon when Emma did not like raw vegetables, or increasing calories to 2100 kcal on light gym days. After 7 months, Emma lost 21 kg (down to 71 kg), HbA1c dropped to 5.4%, chronic fatigue vanished, energy increased markedly in the afternoon, she slept better, and regained confidence when wearing her old clothes. Psychologically, she felt she had better control over her life, reduced stress, and had more time to play with her children. The result was not just the number on the scale but a comprehensive improvement in metabolic health, spirit, and the ability to care for her family.
Start Your Sustainable Weight Management Journey Today
Overweight and obesity are not an unchangeable fate. With clear scientific evidence on the benefits of sustainable weight loss and support from a global network of experts, you can completely begin the journey to reclaim your health and confidence. StrongBody AI offers the opportunity to connect instantly with the most suitable nutritionist and receive a personalized eating plan based on your specific health condition, lifestyle, and goals.
The process is very simple: visit https://strongbody.ai, register for a free account in just a few minutes, select the Weight Management field in the interest list, fill in basic information, and send your first request. The system will automatically match and send you potential experts. From there, you can receive offers, exchange details, pay securely, and begin a professionally accompanied journey. Thousands of people in the United Kingdom have changed their lives through this platform—from reducing the risk of chronic disease and improving daily energy to regaining confidence in work and family. You can also absolutely be the next person. Do not wait any longer—a healthy, sustainable, and fulfilling journey is waiting for you to start today.
Overview of StrongBody AI
StrongBody AI is a platform connecting services and products in the fields of health, proactive health care, and mental health, operating at the official and sole address: https://strongbody.ai. The platform connects real doctors, real pharmacists, and real proactive health care experts (sellers) with users (buyers) worldwide, allowing sellers to provide remote/on-site consultations, online training, sell related products, post blogs to build credibility, and proactively contact potential customers via Active Message. Buyers can send requests, place orders, receive offers, and build personal care teams. The platform automatically matches based on expertise, supports payments via Stripe/Paypal (over 200 countries). With tens of millions of users from the US, UK, EU, Canada, and others, the platform generates thousands of daily requests, helping sellers reach high-income customers and buyers easily find suitable real experts.
Operating Model and Capabilities
Not a scheduling platform
StrongBody AI is where sellers receive requests from buyers, proactively send offers, conduct direct transactions via chat, offer acceptance, and payment. This pioneering feature provides initiative and maximum convenience for both sides, suitable for real-world health care transactions – something no other platform offers.
Not a medical tool / AI
StrongBody AI is a human connection platform, enabling users to connect with real, verified healthcare professionals who hold valid qualifications and proven professional experience from countries around the world.
All consultations and information exchanges take place directly between users and real human experts, via B-Messenger chat or third-party communication tools such as Telegram, Zoom, or phone calls.
StrongBody AI only facilitates connections, payment processing, and comparison tools; it does not interfere in consultation content, professional judgment, medical decisions, or service delivery. All healthcare-related discussions and decisions are made exclusively between users and real licensed professionals.
User Base
StrongBody AI serves tens of millions of members from the US, UK, EU, Canada, Australia, Vietnam, Brazil, India, and many other countries (including extended networks such as Ghana and Kenya). Tens of thousands of new users register daily in buyer and seller roles, forming a global network of real service providers and real users.
Secure Payments
The platform integrates Stripe and PayPal, supporting more than 50 currencies. StrongBody AI does not store card information; all payment data is securely handled by Stripe or PayPal with OTP verification. Sellers can withdraw funds (except currency conversion fees) within 30 minutes to their real bank accounts. Platform fees are 20% for sellers and 10% for buyers (clearly displayed in service pricing).
Limitations of Liability
StrongBody AI acts solely as an intermediary connection platform and does not participate in or take responsibility for consultation content, service or product quality, medical decisions, or agreements made between buyers and sellers.
All consultations, guidance, and healthcare-related decisions are carried out exclusively between buyers and real human professionals. StrongBody AI is not a medical provider and does not guarantee treatment outcomes.
Benefits
For sellers:
Access high-income global customers (US, EU, etc.), increase income without marketing or technical expertise, build a personal brand, monetize spare time, and contribute professional value to global community health as real experts serving real users.
For buyers:
Access a wide selection of reputable real professionals at reasonable costs, avoid long waiting times, easily find suitable experts, benefit from secure payments, and overcome language barriers.
AI Disclaimer
The term “AI” in StrongBody AI refers to the use of artificial intelligence technologies for platform optimization purposes only, including user matching, service recommendations, content support, language translation, and workflow automation.
StrongBody AI does not use artificial intelligence to provide medical diagnosis, medical advice, treatment decisions, or clinical judgment.
Artificial intelligence on the platform does not replace licensed healthcare professionals and does not participate in medical decision-making.
All healthcare-related consultations and decisions are made solely by real human professionals and users.
Step 1: Register a Seller account for health and wellness experts:
- Access the website https://strongbody.ai or any link belonging to StrongBody AI.
- Click Sign Up (top right corner of the screen).
- Choose to register a Seller account.
- Enter your email and password to create an account.
- Complete the registration and log in to the system.
Immediately after registration, the system will guide you step-by-step to complete your profile and open your store.
STEP 2: Complete Seller Information (5 Minutes)
A standard Seller account requires full information to begin receiving transactions from customers.
Mandatory Personal Information:
– Full name, gender, and geographical address.
– Profession/Expertise relevant to the StrongBody AI fields.
Profile Imagery:
– Avatar: Real photo, clear face, matching gender and nationality.
– Profile Cover: Real photo showing your workspace, including people.
Real photos significantly increase trust and booking rates.
Introduction & Qualifications:
– Self-description matching your expertise, reflecting professional spirit.
– Educational background, degrees, and certifications.
– Practical Experience: Minimum of 1 year, clearly describing past roles.
– At least 2 relevant professional skills.
– At least 1 professional practice certificate/license.
Payment Information:
– Complete the Seller’s credit card information.
STEP 3: Post Services – MANDATORY for Doctors & Experts
Minimum Requirements:
– At least 02 Online services.
– At least 01 Offline or Hybrid service.
A High-Quality Service Needs:
– Alignment with the Seller’s expertise.
– Clear Description of:
+ Scope of work.
+ Service duration/delivery time.
+ Benefits for the customer.
+ Personal competence and commitment.
– At least 5 illustrative images.
– Language: Seller’s native language or English.
Support from StrongBody AI:
– Seller Assistant (AI Tool):
+ Suggests services matching your expertise.
+ Guides structure and presentation.
+ Increases professionalism and conversion rates.
STEP 4: Post Products – MANDATORY for Pharmacists & Health Product Sellers
(Products are for sharing and direct sale, not via a shopping cart)
Minimum Requirements:
– At least 2 products relevant to your expertise.
– Recommendation: 3–5+ products to increase conversion.
Required Product Information:
– Full product name, origin, and manufacturer.
– Key functions or standout advantages.
– Reference price.
– At least 2 illustrative images.
– Content in the Seller’s national language.Note: StrongBody AI does not process product payments. Buyers will contact the Seller directly for transactions and shipping.
STEP 5: Write Blogs (OPTIONAL – Highly Recommended)
Blogs help increase credibility and conversion rates (by ~30%).
Suggestions:
– At least 2 blog posts.
– Topics: Expertise, professional perspectives, career journey, public health.
– Each post should have:
+ Illustrative photos.
+ Relevant keywords.
+ In-depth content with evidence/data.
+ While not mandatory, blogs help Sellers gain more trust and selections.
STEP 6: Immediate Store Visibility
– As soon as you have:
+ An Avatar
+ Listed Expertise
+ Highlighted Skills
Your shop profile will be public immediately.
– Customers can then:
+ Access your profile.
+ Send messages.
+ Submit service requests.
Meanwhile, Sellers can continue adding services, products, and blogs to perfect the store.
Standout Advantages of StrongBody AI
– No tech knowledge required: Open your store in minutes.
– Global reach: Connect with customers worldwide.
– All-in-one: Combine services, products, and professional content on a single profile.
